Amazon's tech sale rivals Very and Argos with Apple Watch Series 10 deal that saves shoppers £100

If you've been debating upgrading your existing smartwatch or shopping the newest model from Apple, but don't want to pay the hefty full price, this week there are plenty of deals you won't want to miss, .

The normally costs £399 and has just been reduced by a whopping £100 as part of . But the savings don't end there, as other retailers including , and have also lowered the price of the Apple Watch to the same discounted £299.

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The has turning heads since its release in September last year, with its sleeker, lighter and more comfortable design, boasting crack-resistance and IP6X water and dust resistance – a dream come true for fitness enthusiasts, offering detailed metrics for all sorts of workouts along with three months of free Apple Fitness+ to boot.

is loaded with sophisticated health features that keep tabs on everything from daily steps to your heart rate using the Apple Health app. But that's not all; it also nails the essentials like texting, calls, tunes and podcasts, plus you've got Siri, Apple Pay, and instant notifications to keep you connected on the move.

With speedy charging that powers up to 80% in just about half an hour, won't leave you hanging. Plus, its lifeline safety features such as Fall Detection and Crash Detection are designed to call for help if things take a bad turn.

is a hit with Apple fans, earning a gleaming 4.6-star rating from hundreds of reviews, where an overwhelming majority of satisfied customers gave it top marks.

A happy customer shared: ". The battery life and screen quality are so much better. A lot more functionality and great for tracking my walking, exercise, heart rate and even oxygen saturations. Surprisingly accurate. Great watch, looks great and is very comfortable on the wrist."

One thrilled user raved about : "Life changing. The activity tracker is addictive. I have become obsessed with closing my activity rings. It's helping me get fit, I especially like the swim tacking feature. The new larger and square screen looks good, especially with the ability to see the screen at more angles. A solid watch that's light and does everything I could possibly need."

But feedback wasn't all five-stars; a less impressed customer shared: "I like the watch, it looks quite smart. However I find it needs almost daily charging which is a pain."

You can also snap up the Apple Watch Series 10 42mm for a steal at £299 from , and . Hurry though, this deal won't stick around forever.