Eurovision gets steamy! Sweden's 'sauna song' triggers unexpected sales of home wellness buy

If you thought Eurovision was all glitter and glam, think again. This year, Sweden’s entry is bringing the heat (quite literally.) Their song, Bara Bada Bastu (which roughly translates to “'just take a sauna'), is a full-blown love letter to steam, sweat and Scandinavian self-care. And guess what? It’s already working.

Home sauna searches are bubbling up like a hot spring, with the term 'home sauna' averaging 33,100 searches per month in the UK. And with Eurovision airing tonight, that number is only about to rise, with retailers like Amazon and Argos bracing for a proper sauna surge. In fact, Amazon is already seeing popular models selling out fast, so if you’ve been eyeing up a little heat therapy for your bedroom or bathroom, now might be the time to act before you miss out.

So, what's the sauna obsession?

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It’s not just Eurovision that’s boosting the trend. Infrared and traditional home saunas have quietly become one of the biggest wellness trends of 2025. Think of them as the new Peloton, but hotter (and quieter for your neighbours downstairs). A-listers are also fully on board, which has helped to create a buzz. Jennifer Aniston swears by infrared sessions to help her wind down after long filming days, while Gwyneth Paltrow’s Goop-approved take on wellness includes sauna rituals as part of her detox routine. Even is rumoured to have one tucked away in his L.A pad.

Why all the fuss? Saunas are credited with boosting circulation, reducing stress, easing sore muscles and even improving sleep. And for many, the appeal lies in their 'me-time' potential– no phone, no distractions, just sweat and silence (or a good Eurovision-themed playlist, perhaps?).

Shop a homesauna – three ways to get steamy at home

If Eurovision has you fantasising about a Scandi-style sweat sesh, we’ve rounded up three great home sauna options at three different price points — whether you’ve got a spare grand or just some floor space and big wellness dreams.

You can choose between an infrared sauna, which uses light to heat the body directly, promoting deeper tissue penetration and detoxification at lower temperatures, and a more traditional dry heat sauna (Finnish), which warms the air around you, creating a more intense, sweat-heavy environment that boosts circulation and helps relax muscles faster.

Budget buy: Amazon , now £199 (was £239.99)

This brings steamy spa-level relaxation straight to your doorstep– no tools, no fuss. Designed to pop up in minutes, it’s perfect for home use or travel, with a roomy tent that comfortably fits anyone up to 6ft standing or 7ft seated. Inside, it cranks up to a sizzling 55°C with 97% humidity, delivering a seriously sweaty session that feels hotter than most saunas on the market.

Mid-range pick: Currentbody , £549.99

You can burn up to 600 calories in an hour while simply sitting back and relaxing in this sauna blanket. It's a great way to unwind, boost your mood and recover after a tough workout, all while supporting full-body detox. With customisable time and temperature settings, plus a 100% cotton towel insert for extra comfort, it’s your go-to wellness tool that you can use anywhere.

Splurge-worthy: Wayfair , £1,699

With its clean-lined glass front, starlight-inspired ceiling and surround-sound Bluetooth speakers, it feels more like a spa-lounge than a home sauna. Inside, full spectrum ruby quartz and nano-carbon heaters deliver even warmth, while the digital soft-touch panel gives you control over your session. It clicks together in under 30 minutes, making it as easy to install as it is to get a little bit obsessed over.

So, whether you’re backing Sweden to win or just vibing with the song’s message, one thing’s clear: the 'sauna song' might just be the most effective wellness advert of the year. Eurovision: it’s steamy in more ways than one.