Lulu Guinness fans rush to stockpile new £30 designer summer tote

If you didn't manage to get your hands on the Lulu Guinness x Waitrose collab tote, you're in luck as the designer brand has just re-launched its most sought-after shopper; the Multi Striped Lip Beach Tote. And it's so affordable.

Priced at £30, this new design has shoppers rushing to add it to their collections before it inevitably sells out. Known for its playful British style and instantly recognisable motifs, Lulu Guinnesshas a way of making everyday accessories into statement pieces, and this tote is no exception.

Perfect for sunny days, long weekends away, or simply adding a pop of personality to your day to day, it combines practicality with that signature Lulu look. With its hugely affordable price point, it's no surprise fans are already snapping up more than one.

Crafted from100% recycled PET(which is essentially plastic bottles transformed into something stylish), this tote is roomy enough to fit everything you need from a beach towel to a 16-inch laptop.

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The black-and-white stripes are aclassic Lulu Guinness design, and the bag is finished off with the brand’s signature red lip motif and logo straps, plus a matching lip charm for a fun finishing touch.

Designed for everyday use, it features both a long shoulder strap and a shorter handle, so you can wear it however you like. Inside, you’ll find a handy zip pocket and two slip pockets to keep your essentials organised. The bag also weighs just 0.33kg, so you can easily cram in everything you need without having the bag weigh you down.

And it has the shopper reviews to back it up. One happy customer wrote: "This bag is beautiful. It has replaced my work bag for the summer! Worth every penny - was looking at the Waitrose one but this is much better. Thank you Lulu for brining this back at much a great price - I bought two!"

Tote bags have become more popular over the past year, thanks to Lulu Guinesses' supermarket collaborations and American chains such as Trader Joe's seeing viral success with their shoppers. If you're looking to swap out your everyday handbag for a tote, we also love the Stripe Canvas Tote Bag from Damson Madder, priced at £38.

Plus Next's Pink Printed 100% Cotton Lightweight Shopper Bag, priced at £10, is the ultimate holiday handbag with its vibrant shade and fruity print.