Rylan Clark addresses 'makeover' as he marks major career milestone in new venture

has spoken out about in his first-ever business venture away from screens. The TV presenter who rose to stardom on is renowned for his bright smile after forking out in 2013.

Rylan has now become a proud ambassador for the British Oral Care brand Waken, which promises "thoughtfully designed and high-performing mouthwashes and toothpaste." As a new investor and Creative Director, the radio presenter will be actively involved across the business, from new product development and marketing campaigns to retail strategy and creative direction. Taking to , Rylan opened up about his teeth "makeover" as he shared the exciting news with his 2.3 million followers.

The reality star turned businessman stated: "My relationship with teeth over the years has been very much a love-hate relationship. As I got older, I realised that I wanted a different type of smile, I wanted the Hollywood smile and back in 2013, I ended up having my first smile makeover, and I was really happy."

Addressing the criticism at the time, Rylan added: "Some people had a lot to say about that ... in 2021, I felt that it was time to have my smile re-made over. I wanted to go a little natural and smaller than what I had in the first makeover."

Speaking on this venture, he added: The fact that I've teamed up with Waken as a shareholder and creative director is something I've wanted to do for such a long time."

On the partnership, Simon Duffy, MBE, Co-Founder of Waken, said: "Rylan was always our number one choice as a collaborator. He's authentic, charismatic, and genuinely passionate about oral health, exactly what Waken stands for.

"With Rylan on board, we're bringing some much-needed excitement to oral care and reaching a whole new audience. We couldn't be more thrilled to have him shaping the future of the brand."

To which the Eurovision presenter added: "Teaming up with Waken just made perfect sense. I've been using their products for years, and I'm genuinely invested in this brand, so I can't wait to see how it evolves."