America's largest shoe company Nike is cutting jobs in its technology division, here's what company said

Nike, the largest shoe company in America is reportedly reducing its workforce in the technology division. As reported by Reuters, the company has confirmed the job cuts, but it has not yet disclosed the number of employees impacted by it. The company revealed that the jobs cuts are part of its broader restructuring effort. As per the report the company has stated that it will outsource some of the tech-related roles to third-party vendors.


Nike’s restructuring plan under CEO Elliott Hill: What the company saidThe job cuts come as Nike CEO Elliott Hill, who took over in October 2024, continues to revamp the company’s leadership and operational strategy. Hill has recently made several senior management changes, aiming to reignite consumer interest and boost innovation in Nike’s product lineup.

As per Reuters, a Nike representative said in an email that Nike is laying off some of its employees from its technology division. The representative does not disclose the number of employees affected by the job cuts. He further stated that Nike is also planning to hire some third-party vendors for the tech-related work.

Nike has faced declining revenue projections, with its fourth-quarter forecast showing a steeper drop than expected. The company is working to streamline operations and reconnect with shifting consumer demand, particularly as competitors gain ground in the athletic wear market.