Kuala Lumpur, May 5, 2025 — Following the China-exclusive Honor 300 series, smartphone brand Honor is now expanding globally with its Honor 400 series, starting with Malaysia. The Honor 400 is officially teased as “coming soon” by Honor Malaysia, marking a significant step in the brand’s global strategy. With the earlier debut of the Honor 400 Lite in Austria, the series appears poised for a broader international rollout.
Next-Gen AI Imaging and Triple Camera SetupHonor Malaysia teased the new device on its official social media handles, highlighting “Next-Gen AI Imaging” capabilities. While full specifications remain under wraps, the teaser showcases a triple-camera setup, hinting at significant upgrades in mobile photography.
According to recent leaks, both the Honor 400 and the Honor 400 Pro are expected to feature 200MP primary cameras, marking a leap in camera resolution and AI imaging enhancements. This is aligned with Honor’s increasing focus on computational photography and image processing using artificial intelligence.
Leaked Specifications: Honor 400 vs. Honor 400 ProThough not yet confirmed, leaks offer a compelling glimpse into the key hardware expected in the upcoming Honor 400 devices:
Honor 400 (Vanilla)-
Processor: Qualcomm Snapdragon 7 Gen 3
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RAM: 12GB
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Display: 6.55-inch OLED with “1.5K” resolution
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Battery: 5,300mAh
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Processor: Snapdragon 8 Gen 3 (flagship-class)
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Display: 6.7-inch OLED
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Camera: Includes a 50MP telephoto lens in addition to the 200MP main sensor
These specifications indicate that while the Honor 400 will appeal to upper mid-range users, the Pro version is aiming for a flagship-level experience.
Pricing and AvailabilityWhile the Honor 400 Lite launched in Austria last month at €300 for the 8GB + 256GB variant (discounted to €270 for early adopters), in Malaysia, a similar 12GB + 256GB version is priced at MYR 1,300 (with an early bird offer of MYR 1,100). This pricing structure indicates Honor’s intent to offer aggressive value in competitive Southeast Asian markets.
Based on conversion and price trends, the Honor 400 (vanilla) is rumored to be priced around MYR 2,150, down from a projected €500 European price. These are, however, speculative figures and the final Malaysian pricing will be revealed upon the official launch, expected later this month.
Market Expansion: Will Honor 400 Pro Also Launch in Malaysia?Honor has not yet confirmed whether both the Honor 400 and Honor 400 Pro will be released in Malaysia or if the launch will be limited to just the vanilla variant. The 400 Lite’s prior debut in Europe and Southeast Asia suggests that Honor is carefully segmenting its product tiers by region.
Given Malaysia’s tech-savvy consumer base and growing demand for high-spec mid-range smartphones, a dual-model launch remains a possibility. Honor’s recent marketing direction hints at a full lineup rollout, but the final decision likely hinges on regional demand and inventory planning.
Global Strategy and Competitive Positioning
With this global push for the Honor 400 series, the brand is reinforcing its competitive positioning in the mid-premium and premium segments. As competitors like Xiaomi, Samsung, and OnePlus release feature-rich mid-range models, Honor aims to distinguish itself through AI-enhanced imaging, large batteries, and aggressive pricing.
Honor’s strategy follows its consistent expansion into Europe and Southeast Asia in 2024–25, especially after the strong regional performance of devices like the Honor X9b, Magic6, and the Magic V2 foldable series.
What’s Next?The official launch event for Malaysia is expected to be announced soon via Honor’s digital platforms. Consumers and tech enthusiasts are advised to monitor Honor Malaysia’s official social handles for the reveal date, pre-order information, and product bundles.
With Honor now entering the race with Snapdragon 8 Gen 3 performance and 200MP AI imaging, the stage is set for an intense battle in the Android smartphone market in the second half of 2025.
